Amazon reveals how loyalty system is aiding blockchain data collection

Fibo Quantum

Dr Werner Vogels, chief technology officer at Amazon.com elaborated the above example during the 5th International Rice Congress held in Singapore.

Citing the use of HARA – a block chain data exchange platform, Vogels said its rewards system has helped to collect information that was hardly available in the past.

Under the system, points are given each time the farmer provides information. Farmers can in turn use the points accumulated to buy fertilisers and agricultural necessities at discounted rate.

With HARA, farmers’ data, geo-tagging, agricultural activities in the field, weather data, land, satellite, and market information are collected.

“There is an incentive to start contributing data that is actually immediately impacting farmers. This is an amazing system to start creating dataset for understanding the farmers,” ​Vogels said.  

The data collection not only provide ways to raise farmers’ productivity, but also provide farmers with alternatives to uplift their financial status.

This is because HARA provides individual record of the farmers useful for bank loan applications. In this way, the farmers can enjoy easier access to bank credit and reduces the chances of them approaching illegal moneylenders.  

“Many of the farmers really have no access to financial resources at all and given that they have no identity and hardly information about the farmers and so it is really hard for them to get access a loan. Most of them would go to the loan sharks.”

“These datasets are increasingly important for everyone in Indonesia because it really drives access to things like insurance and microloans for the farmers.”